Spend the Time to Show You Care

Last week, I got together with two of my oldest friends.  I met one when I was 5 and we played on the same flag football team.  The other moved to my town when he was in 7th grade.  We’ve stayed in close touch over the years with the help of technology as we went through different stages of our lives and moved around the country. 

Our conversation started with the usual banter – reminiscing, updates, and of course, the obligatory put downs.  But we quickly got into much deeper subjects regarding health, families, and careers – the stuff that really matters.  We spent a couple of hours in very serious conversations.  Those deeper conversations would have never happened over the phone or via email or text. 

Technology gives us opportunities to communicate with each other but nothing replaces an in person conversation.  Staying in touch with your clients via email and phone calls is important.  In person visits are priceless.  That’s how you find out what is really going on with your clients.  If you want to stand out against your competitors, take the time to visit someone.  That’s how you show you care. 

Comments are closed.